But in Memphis, there doesn't appear to be much interest. "It was a big deal the first time around," said Discount U-Boat Rozen, president of Doron Diamond Merchant Co. . This time, he hasn't seen it mentioned even in trade publications, "which is unfortunate, because it's still a pretty ring," he said, "a very rare sapphire Discount Vacheron Constantin very deeply blue. Royal blue, we call it." "We've had a few requests," said Jay A. Mednikow, president of Mednikow Jewelers. "But in the South, people traditionally want diamonds." He noted those who do go blue can get a 11/2 -carat or 2-carat sapphire for the price of a 1-carat diamond. Mednikow said it's the Internet that has caused the biggest change in engagement ring shopping. "Online, couples Discount Welder see tens of thousands of designs," he said. "They know what's there." To compete, Mednikow has had to provide a much broader selection of styles and lower prices while still screening for quality. "Discount Wyler styles we choose are high-quality and comfortable.
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