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The company opened its first U.S. store in 2006 in Costa Elsa Peretti Almond cuff links and operates 11 nationwideluding another Southern California location in Santa Monica. In the Victoria Gardens store Tuesday, the new Mango boutique was hidden behind black plastic curtains. Elsa Peretti Apple earrings is set apart from the rest of the JCPenney store by hardwood floors, gray paint, black chandeliers and pop music. "It really looks like you're stepping into a Mango retail store," said Kate Coultas, a JCPenney spokeswoman. Doug Rau, store manager for the Victoria Gardens JCPenney, said everything is different, right down to the clothes racks and the way merchandise is displayed. Mango clothes are clustered into outfits, Elsa Peretti Apple pendant is limited, and belts, handbags, shoes and scarves are displayed alongside the apparel, rather than in separate departments, he said. "It's really its own island." Coultas said the Elsa Peretti Bean bracelet partnership is part of an ongoing effort to attract younger customers. A lot of people grow up shopping at JCPenney with their families, she said.